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Austin Business Journal | In Store For The Future

Two years ago, Justus quit his job as president of a fruit juice company to start a freeze-dried fruit and vegetable business in Georgetown. Justus’ freeze-dried strawberries, cinnamon apples and peaches are now on grocers’ shelves across the country.

Community Impact Newspaper | New Product Offers Healthy Snacking Option

Freeze-dried foods first became popular during the 1960s with the Apollo space missions and later gained popularity with campers and hikers. Rusty Justus is hoping to capture that popularity again with his new brand of freeze-dried fruit.

Austin American Statesman | Freeze-Dried Fruits Go Mainstream

Freeze-dried foods used to be relegated to novelty shops that sold "space food." But a Georgetown company called Today's Farm is now selling four varieties of freeze-dried fruit. Several years ago, Rusty Justus set out to create a healthy, nonperishable snack that he could take mountain climbing and backpacking, and now his company is selling freeze-dried apple cinnamon, pineapple, peach and strawberry snacks.